I’d like to share my take on some tried and true time management tips with fellow creatives, experts, and other people who use their brains to get their work done. Here’s my custom blend of techniques to save time, energy, and focus. These 10 strategies also help me earn more and add more value as […]
7 Email Subject Lines They’ll Never Open
I get a lot of marketing email, and I see variations of these ineffective subject lines all the time. Some of these subject lines may even surprise you. Here’s why they don’t work, and notice the simple ways you can fix them right now. 1. Newsletter “Newsletter” is a really common word in my inbox. […]
Stir Your Creativity with Social Games: Creativity Series, Part Two
Read part one of this creativity series here. You may have seen the slogan “Work less, play more,” or some variation, on a productivity blog. So how does that play out in the real world? Here are some examples, both in and out of the meeting room. Networking Icebreakers I’ve played lots of fun little […]
10 Caffeine-Free Creativity Boosters: Creativity Series, Part One
This is Part One of a fun new series exploring creativity, beyond the techniques I use in copywriting or PR. Check out part two here. Cups of coffee are great for focus and energy. But what if you’ve already had one too many? After a lifetime without the daily cup-a-day routine, here are my top […]
Breaking Grammar Rules and Winning
Grammar rules are useful, and yet, there are times when rules need to be broken. Sometimes, breaking the rules actually helps you share your message. It’s fun too. Here are some grammar rule-breaking ideas in advertising, children’s book writing, and business copywriting. Advertising: Apple’s Slogan, “Think Different” Communicates More Imagine if Apple’s slogan read “Think […]
Experts: Stop Wasting Time/Money On Ineffective Content
If you’re an expert, or even just really good at what you do, keep reading. Maybe you’re the type with so many ideas that you can’t decide which ones to try next. Perhaps you’re brilliant on stage but less than brilliant on paper. Before you spend another minute or another cent on your latest content […]
Facing Unspoken Marketing and Public Relations Challenges
It would be easy to paint a perfectly rosy picture. How’s this: all my clients get outstanding media coverage, appearances on the first page of Google, and more phone calls than they can handle. Bumps in the road? Who needs them! The question is, should you believe me? Instead, I’d like you to learn from […]
Make Your Marketing Come Alive: Free Video Spotlight Opportunity
Would you like to make your marketing come alive, on a video that gets hundreds of views? Read on for your free opportunity to attract more of your best customers. One segment of my Get Noticed Now webinar shows you how to focus on your customers. Participants walk away with new ideas and customer-centered language […]
How I Transform To-Dos Into Want-Tos: The Power of Possibility
I have something to say that I’m not sure I want to admit. I’ve felt pretty down recently. I’ve been stuck in the same old rut: giving the same elevator speeches, asking the same opening questions, and listening to the same marketing challenges from prospects. Meanwhile, people keep offering me variations on some important wise […]
4 Genuine Connectors With Customers and Donors
Lots of marketing is so impersonal. Online, customers can do hours of research, reading about products, features, and benefits. Donors often read charity websites while missing the real impact. With so many choices, how can customers put their trust in brands or service providers? Use these tips to find common ground and understand your customers […]