professional business team networking elevator pitch

3 Networking Strategies From The Pros: Moxxie Mentoring Foundation, Women’s Prosperity Network, and Adrian’s Network

Have you ever listened to someone’s long introductory sales pitch at a networking event and thought, please, don’t let me sound like that guy? Perhaps you’ve noticed superficial people at networking events and contemplated how to foster meaningful connections. Maybe you’ve asked yourself how on earth to follow up with all these new contacts without […]

brainstorming

10 Blog Brainstorming Starters

As a child, people told me I asked too many questions. Now, I utilize that curiosity to generate ideas. I use these 10 questions and prompts to begin the blog brainstorming process for my content marketing clients, and you can, too. Personal Experiences and Turning Points Consider the decisions you have made in your business. […]

reporter

Why Didn’t Reporters Cover My Story?

This question is all too common. Read on for three slippery scenarios you can prevent, and a personal confession from me. 1. Too Little Too Late A client hired me to write blog posts featuring some of their customers. My client has an excellent Facebook following and website, so the opportunity for the customers was […]

Public Relations

Enhance Your Public Relations Strategy: 10 Questions for Your PR Pro

Are you paying too much or too little for your public relations and marketing initiatives? Are you getting the best contacts, content, and coverage for your time and money? To discover your answers, ask these questions of anyone who helps you get noticed. Pay special attention to the answers that are important to you when […]

5 Hidden Truths Reporters Haven’t Told You

As both a reporter and public relations professional, I’d like to let small business owners and nonprofit professionals in on five lesser known truths about news-gathering and coverage. Reporters Focus On Who They Know Reporters may focus on familiar names in their email box, and many are more likely to return calls from people with […]

5 Groups That Made A Personal Difference In My Life On Long Island

For Thanksgiving, I personally thank the One Stop Career Center in Hauppauge, Third Eye Insight in West Islip, the Public Relations Professionals of Long Island, Sandler Training in Hauppauge, and Adrian’s Network. One Stop Career Center Many of you know that I regularly attend all sorts of networking groups, but a few short years ago, […]

3 Outreach and Fundraising Tips I Learned At Philanthropy Day Long Island

Philanthropy Day Long Island Philanthropy Day Long Island is an annual conference of the Association of Fundraising Professionals of Long Island (AFPLI.) This all-day conference includes lots of helpful workshops, as well as awards. Now, I will expand upon three simple tips I learned from Philanthropy Day Long Island workshops. Decide How Philanthropy Will Affect […]

Long Island Shark Week Special: Gold Girl Scout Creates Shark Documentary

Introduction Shark Week is underway on the Discovery Channel, complete with frightening and captivating creatures. Yet, this is not the whole story. Girl Scout Gold Award recipient Sarah Jackson enlightens her viewers with a documentary about the true nature and diversity of the myriad species of sharks. “People think that sharks are these huge scary […]

IABC Long Island: Hurricane Sandy Heroes

Personal Introduction On June 5, 2013, the Long Island chapter of the International Association of Business Communicators (IABC) awarded individuals and groups whose effective communications provided significant assistance during and after Hurricane Sandy. The awards were held at the Crest Hollow Country Club in Woodbury. In addition, some of the honorees’ Hurricane Sandy initiatives are […]