Frankenstein Marketing Come Alive

Make Your Marketing Come Alive: Free Video Spotlight Opportunity

Would you like to make your marketing come alive, on a video that gets hundreds of views? Read on for your free opportunity to attract more of your best customers. One segment of my Get Noticed Now webinar shows you how to focus on your customers. Participants walk away with new ideas and customer-centered language […]

Design Your Destiny Calendar

How I Transform To-Dos Into Want-Tos: The Power of Possibility

I have something to say that I’m not sure I want to admit. I’ve felt pretty down recently. I’ve been stuck in the same old rut: giving the same elevator speeches, asking the same opening questions, and listening to the same marketing challenges from prospects. Meanwhile, people keep offering me variations on some important wise […]

Bubble of Communication and Customer Connection

4 Genuine Connectors With Customers and Donors

Lots of marketing is so impersonal. Online, customers can do hours of research, reading about products, features, and benefits. Donors often read charity websites while missing the real impact. With so many choices, how can customers put their trust in brands or service providers? Use these tips to find common ground and understand your customers […]

press conference press release killers

4 Easily Avoided Press Release Killers

You know that press release that your team or committee worked so hard to write? Reporters might just throw it away or delete your hard work. Easily increase your media coverage chances by avoiding these common press release mistakes. Your potential media coverage might even get you that next big client or donor. Leading Press […]

Who are you? Business Bio Copywriting

Make Or Break Your Business Bio: Key Copywriting Concerns

Whether you want to impress that next big client, land your next speaking gig, maintain your social media, or publish an editorial, you will need a business bio. I view every professional bio as a work in progress, especially as your career grows. As a copywriter, I specifically work with business owners to craft bios […]

Fake News Newspaper Headlines

Fake News and the Search for Truth: Who to Trust and When

Please note: this post discusses how to search for truth in what we read, rather than addressing political issues. It’s about how distorted facts, misused statistics, and quotes from so-called experts worm their way into seemingly credible news stories. I will also touch upon truth in marketing, especially how to consider testimonials and claims on […]

Social Media Icons

Managing Tech Time Wasters Affecting Your Business Now

My clients and I are regularly bombarded with emails and social media posts. Both can waste a lot of time, and in business, time is money. As I discover ways to break through the noise and information overload in my own life, I’m also becoming aware of how these concerns affect customers and prospects. Less […]

Krista Giannak Blind Skier Vermont Adaptive USABA Group Photo

What Do Blind Skiing and Marketing Have In Common?

The powdery snow felt soft under my skis. The temperature was just right, and the company even better during my ski weekend with Vermont Adaptive Ski & Sports and the United States Association of Blind Athletes from February 10-12, 2018. I’m a blind skier, and people often ask me how and why I ski without […]

Empty Store Nobody's Buying Content Marketing

Anyone Can Use It But Nobody’s Buying: Content Marketing To Attract Diverse Customers

“My product is for everyone!” and “I’m not reaching anyone.” What do these statements have in common? The same person made both of these statements, and I’ve heard many variations. How do you market a product or service that’s useful, even life-changing, to customers who differ so much from one another? Here’s what to consider […]

Waikiki Beach and Diamond Head

At World’s End, Will Wise Words Matter: Reflections On Hawaii False Alarm

I can only imagine what it must’ve been like, waking up on a Sunday in Honolulu to a text message warning me to seek shelter immediately, due to an inbound nuclear ballistic missile. The January 14 text was sent in error, but it took 38 minutes for the government to send an “all clear” message […]