Lots of marketing is so impersonal. Online, customers can do hours of research, reading about products, features, and benefits. Donors often read charity websites while missing the real impact. With so many choices, how can customers put their trust in brands or service providers? Use these tips to find common ground and understand your customers […]
Posts in the Nonprofit category:
Why Didn’t Reporters Cover My Story?
This question is all too common. Read on for three slippery scenarios you can prevent, and a personal confession from me. 1. Too Little Too Late A client hired me to write blog posts featuring some of their customers. My client has an excellent Facebook following and website, so the opportunity for the customers was […]
3 Outreach and Fundraising Tips I Learned At Philanthropy Day Long Island
Philanthropy Day Long Island Philanthropy Day Long Island is an annual conference of the Association of Fundraising Professionals of Long Island (AFPLI.) This all-day conference includes lots of helpful workshops, as well as awards to notable nonprofits. This year, instructors explained how to create a culture of philanthropy, recognize success, and focus on individuals in […]
IABC Long Island: Hurricane Sandy Heroes
Personal Introduction On June 5, 2013, the Long Island chapter of the International Association of Business Communicators (IABC) awarded individuals and groups whose effective communications provided significant assistance during and after Hurricane Sandy. The awards were held at the Crest Hollow Country Club in Woodbury. In addition, some of the honorees’ Hurricane Sandy initiatives are […]
Delivering Donation Clout: 100 Women Who Care about Long Island
What: 100 Women Who Care about Long Island Inaugural Meeting, all welcome When: July 16, 2013 Where: Jewel Restaurant 400 Broad Hollow Road Melville, NY 11747 Personal Introduction As a freelance writer, public relations professional, and job seeker, I network all the time. However, I have never come across a networking group quite like 100 […]
Long Island Food Not Bombs: Community Exchanges of Food and Supplies
A Long Island Food Not Bombs “Food Share.” Photo courtesy of Long Island Food Not Bombs. Imagine a place on Long Island where people exchange vegetarian food, clothing, toys, and household essentials. Local residents take what they need and give what they can. This is the philosophy of Long Island Food Not Bombs, an organization […]
Helping 20-Year-Old Quadriplegic Return Home: Huntington Station Community Effort
Photo courtesy of Marti Lukralle Friends of Huntington Station Latin Quarter, or HSLQ, has raised over $10,000 for Carolyn Lukralle, a survivor of a major auto accident in October. Lukralle, a 20-year-old athlete, has been living at Cold Spring Hills Center for Nursing and Rehabilitation since January 14. Even after several spinal surgeries and intensive […]
NSASA’s Social and Recreational Activities Enrich Lives of Children and Adults with Autism
April is Autism Awareness Month. Suzanne Reek, President of the Nassau Suffolk Chapter of Autism Society of America, explained the importance of the organization’s social events for people with autism. In addition, a new documentary, The United States of Autism, will be coming to Long Island and features a Long Island family. Nassau Suffolk Autism […]
Update: Photos from March 19 St. Baldrick’s Day Event, Calhoun High School
On March 19 at Calhoun High School in Merrick, teachers and students shaved or donated their hair in honor of those with cancer, as part of the St. Baldrick’s Day events being held across the nation. Pictured here are students Sofia Tibaldi, Ethan and Ashley Arriaga, and Aidan and Conor Darcy. Sofia is a Leukemia […]
VetsBuild: Career Opportunities in Green Construction for All Long Island Veterans
My Commentary As a job seeker myself, I enjoy reading and writing about worthwhile Long Island employment opportunities. VetsBuild offers Long Island veterans a clear path to employment in green construction. VetsBuild Offers Free Job Training to Veterans Since 2012, VetsBuild has been training veterans to work in home construction, with the support of a […]