Are you paying too much or too little for your public relations and marketing initiatives? Are you getting the best contacts, content, and coverage for your time and money? To discover your answers, ask these questions of anyone who helps you get noticed. Pay special attention to the answers that are important to you when […]
Posts from December 2017
5 Hidden Truths Reporters Haven’t Told You
As both a reporter and public relations professional, I’d like to let small business owners and nonprofit professionals in on five lesser known truths about news-gathering and coverage. Reporters Focus On Who They Know Reporters may focus on familiar names in their email box, and many are more likely to return calls from people with […]