It would be easy to paint a perfectly rosy picture. How’s this: all my clients get outstanding media coverage, appearances on the first page of Google, and more phone calls than they can handle. Bumps in the road? Who needs them! The question is, should you believe me? Instead, I’d like you to learn from […]
Posts in the Public Relations category:
4 Easily Avoided Press Release Killers
You know that press release that your team or committee worked so hard to write? Reporters might just throw it away or delete your hard work. Easily increase your media coverage chances by avoiding these common press release mistakes. Your potential media coverage might even get you that next big client or donor. Leading Press […]
Fake News and the Search for Truth: Who to Trust and When
Please note: this post discusses how to search for truth in what we read, rather than addressing political issues. It’s about how distorted facts, misused statistics, and quotes from so-called experts worm their way into seemingly credible news stories. I will also touch upon truth in marketing, especially how to consider testimonials and claims on […]
What Do Blind Skiing and Marketing Have In Common?
The powdery snow felt soft under my skis. The temperature was just right, and the company even better during my ski weekend with Vermont Adaptive Ski & Sports and the United States Association of Blind Athletes from February 10-12, 2018. I’m a blind skier, and people often ask me how and why I ski without […]
3 Networking Strategies From The Pros: Moxxie Mentoring Foundation, Women’s Prosperity Network, and Adrian’s Network
Have you ever listened to someone’s long introductory sales pitch at a networking event and thought, please, don’t let me sound like that guy? Perhaps you’ve noticed superficial people at networking events and contemplated how to foster meaningful connections. Maybe you’ve asked yourself how on earth to follow up with all these new contacts without […]
Why Didn’t Reporters Cover My Story?
This question is all too common. Read on for three slippery scenarios you can prevent, and a personal confession from me. 1. Too Little Too Late A client hired me to write blog posts featuring some of their customers. My client has an excellent Facebook following and website, so the opportunity for the customers was […]
Enhance Your Public Relations Strategy: 10 Questions for Your PR Pro
Are you paying too much or too little for your public relations and marketing initiatives? Are you getting the best contacts, content, and coverage for your time and money? To discover your answers, ask these questions of anyone who helps you get noticed. Pay special attention to the answers that are important to you when […]
5 Hidden Truths Reporters Haven’t Told You
As both a reporter and public relations professional, I’d like to let small business owners and nonprofit professionals in on five lesser known truths about news-gathering and coverage. Reporters Focus On Who They Know Reporters may focus on familiar names in their email box, and many are more likely to return calls from people with […]