I’d like to share my take on some tried and true time management tips with fellow creatives, experts, and other people who use their brains to get their work done. Here’s my custom blend of techniques to save time, energy, and focus. These 10 strategies also help me earn more and add more value as […]
Posts in the Writing category:
Stir Your Creativity with Social Games: Creativity Series, Part Two
Read part one of this creativity series here. You may have seen the slogan “Work less, play more,” or some variation, on a productivity blog. So how does that play out in the real world? Here are some examples, both in and out of the meeting room. Networking Icebreakers I’ve played lots of fun little […]
10 Caffeine-Free Creativity Boosters: Creativity Series, Part One
This is Part One of a fun new series exploring creativity, beyond the techniques I use in copywriting or PR. Check out part two here. Cups of coffee are great for focus and energy. But what if you’ve already had one too many? After a lifetime without the daily cup-a-day routine, here are my top […]
Breaking Grammar Rules and Winning
Grammar rules are useful, and yet, there are times when rules need to be broken. Sometimes, breaking the rules actually helps you share your message. It’s fun too. Here are some grammar rule-breaking ideas in advertising, children’s book writing, and business copywriting. Advertising: Apple’s Slogan, “Think Different” Communicates More Imagine if Apple’s slogan read “Think […]
Experts: Stop Wasting Time/Money On Ineffective Content
If you’re an expert, or even just really good at what you do, keep reading. Maybe you’re the type with so many ideas that you can’t decide which ones to try next. Perhaps you’re brilliant on stage but less than brilliant on paper. Before you spend another minute or another cent on your latest content […]
Facing Unspoken Marketing and Public Relations Challenges
It would be easy to paint a perfectly rosy picture. How’s this: all my clients get outstanding media coverage, appearances on the first page of Google, and more phone calls than they can handle. Bumps in the road? Who needs them! The question is, should you believe me? Instead, I’d like you to learn from […]
Make Or Break Your Business Bio: Key Copywriting Concerns
Whether you want to impress that next big client, land your next speaking gig, maintain your social media, or publish an editorial, you will need a business bio. I view every professional bio as a work in progress, especially as your career grows. As a copywriter, I specifically work with business owners to craft bios […]
Fake News and the Search for Truth: Who to Trust and When
Please note: this post discusses how to search for truth in what we read, rather than addressing political issues. It’s about how distorted facts, misused statistics, and quotes from so-called experts worm their way into seemingly credible news stories. I will also touch upon truth in marketing, especially how to consider testimonials and claims on […]
At World’s End, Will Wise Words Matter: Reflections On Hawaii False Alarm
I can only imagine what it must’ve been like, waking up on a Sunday in Honolulu to a text message warning me to seek shelter immediately, due to an inbound nuclear ballistic missile. The January 14 text was sent in error, but it took 38 minutes for the government to send an “all clear” message […]
3 Networking Strategies From The Pros: Moxxie Mentoring Foundation, Women’s Prosperity Network, and Adrian’s Network
Have you ever listened to someone’s long introductory sales pitch at a networking event and thought, please, don’t let me sound like that guy? Perhaps you’ve noticed superficial people at networking events and contemplated how to foster meaningful connections. Maybe you’ve asked yourself how on earth to follow up with all these new contacts without […]