This is Part One of a fun new series exploring creativity, beyond the techniques I use in copywriting or PR. Check out part two here. Cups of coffee are great for focus and energy. But what if you’ve already had one too many? After a lifetime without the daily cup-a-day routine, here are my top […]
Posts from August 2018
Breaking Grammar Rules and Winning
Grammar rules are useful, and yet, there are times when rules need to be broken. Sometimes, breaking the rules actually helps you share your message. It’s fun too. Here are some grammar rule-breaking ideas in advertising, children’s book writing, and business copywriting. Advertising: Apple’s Slogan, “Think Different” Communicates More Imagine if Apple’s slogan read “Think […]
Experts: Stop Wasting Time/Money On Ineffective Content
If you’re an expert, or even just really good at what you do, keep reading. Maybe you’re the type with so many ideas that you can’t decide which ones to try next. Perhaps you’re brilliant on stage but less than brilliant on paper. Before you spend another minute or another cent on your latest content […]