Krista Giannak Blind Skier Vermont Adaptive USABA Group Photo

What Do Blind Skiing and Marketing Have In Common?

The powdery snow felt soft under my skis. The temperature was just right, and the company even better during my ski weekend with Vermont Adaptive Ski & Sports and the United States Association of Blind Athletes from February 10-12, 2018. I’m a blind skier, and people often ask me how and why I ski without […]

Empty Store Nobody's Buying Content Marketing

Anyone Can Use It But Nobody’s Buying: Content Marketing To Attract Diverse Customers

“My product is for everyone!” and “I’m not reaching anyone.” What do these statements have in common? The same person made both of these statements, and I’ve heard many variations. How do you market a product or service that’s useful, even life-changing, to customers who differ so much from one another? Here’s what to consider […]