“My product is for everyone!” and “I’m not reaching anyone.” What do these statements have in common? The same person made both of these statements, and I’ve heard many variations. How do you market a product or service that’s useful, even life-changing, to customers who differ so much from one another? Here’s what to consider […]
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3 Networking Strategies From The Pros: Moxxie Mentoring Foundation, Women’s Prosperity Network, and Adrian’s Network
Have you ever listened to someone’s long introductory sales pitch at a networking event and thought, please, don’t let me sound like that guy? Perhaps you’ve noticed superficial people at networking events and contemplated how to foster meaningful connections. Maybe you’ve asked yourself how on earth to follow up with all these new contacts without […]
10 Blog Brainstorming Starters
As a child, people told me I asked too many questions. Now, I utilize that curiosity to generate ideas. I use these 10 questions and prompts to begin the blog brainstorming process for my content marketing clients, and you can, too. Personal Experiences and Turning Points Consider the decisions you have made in your business. […]
Why Didn’t Reporters Cover My Story?
This question is all too common. Read on for three slippery scenarios you can prevent, and a personal confession from me. 1. Too Little Too Late A client hired me to write blog posts featuring some of their customers. My client has an excellent Facebook following and website, so the opportunity for the customers was […]
Enhance Your Public Relations Strategy: 10 Questions for Your PR Pro
Are you paying too much or too little for your public relations and marketing initiatives? Are you getting the best contacts, content, and coverage for your time and money? To discover your answers, ask these questions of anyone who helps you get noticed. Pay special attention to the answers that are important to you when […]
5 Hidden Truths Reporters Haven’t Told You
As both a reporter and public relations professional, I’d like to let small business owners and nonprofit professionals in on five lesser known truths about news-gathering and coverage. Reporters Focus On Who They Know Reporters may focus on familiar names in their email box, and many are more likely to return calls from people with […]
3 Outreach and Fundraising Tips I Learned At Philanthropy Day Long Island
Philanthropy Day Long Island Philanthropy Day Long Island is an annual conference of the Association of Fundraising Professionals of Long Island (AFPLI.) This all-day conference includes lots of helpful workshops, as well as awards to notable nonprofits. This year, instructors explained how to create a culture of philanthropy, recognize success, and focus on individuals in […]
IABC Long Island: Hurricane Sandy Heroes
Personal Introduction On June 5, 2013, the Long Island chapter of the International Association of Business Communicators (IABC) awarded individuals and groups whose effective communications provided significant assistance during and after Hurricane Sandy. The awards were held at the Crest Hollow Country Club in Woodbury. In addition, some of the honorees’ Hurricane Sandy initiatives are […]
Release Pending for Award-Winning Restaurant Waiting List Management App
SmartLine, a new app for Android and iOS devices, allows customers to check in to a restaurant before they arrive, drastically reducing wait times on the premises. Hofstra University student entrepreneur Daniel Reitman and his team won several competitions and cash prizes, including $4,000 in the Hofstra Capital One Entrepreneurial Challenge in November of 2012, […]
Happy St. Baldrick’s Day: Inspirational Long Island Cancer News
Why are people shaving their heads bald? What does pizza have to do with cancer? Find out in today’s Long Island good news commentary. St. Baldrick’s Day Comes to Long Island In this world where beauty means everything to so many, St. Baldrick’s Day events are an inspiring show of solidarity with cancer patients everywhere. […]