The powdery snow felt soft under my skis. The temperature was just right, and the company even better during my ski weekend with Vermont Adaptive Ski & Sports and the United States Association of Blind Athletes from February 10-12, 2018. I’m a blind skier, and people often ask me how and why I ski without […]
Posts in the Content Marketing category:
Anyone Can Use It But Nobody’s Buying: Content Marketing To Attract Diverse Customers
“My product is for everyone!” and “I’m not reaching anyone.” What do these statements have in common? The same person made both of these statements, and I’ve heard many variations. How do you market a product or service that’s useful, even life-changing, to customers who differ so much from one another? Here’s what to consider […]
10 Blog Brainstorming Starters
As a child, people told me I asked too many questions. Now, I utilize that curiosity to generate ideas. I use these 10 questions and prompts to begin the blog brainstorming process for my content marketing clients, and you can, too. Personal Experiences and Turning Points Consider the decisions you have made in your business. […]