Are you paying too much or too little for your public relations and marketing initiatives? Are you getting the best contacts, content, and coverage for your time and money? To discover your answers, ask these questions of anyone who helps you get noticed. Pay special attention to the answers that are important to you when […]
Author: Krista Giannak
5 Hidden Truths Reporters Haven’t Told You
As both a reporter and public relations professional, I’d like to let small business owners and nonprofit professionals in on five lesser known truths about news-gathering and coverage. Reporters Focus On Who They Know Reporters may focus on familiar names in their email box, and many are more likely to return calls from people with […]
5 Groups That Made A Personal Difference In My Life On Long Island
For Thanksgiving, I personally thank the One Stop Career Center in Hauppauge, Third Eye Insight in West Islip, the Public Relations Professionals of Long Island, Sandler Training in Hauppauge, and Adrian’s Network. One Stop Career Center Many of you know that I regularly attend all sorts of networking groups, but a few short years ago, […]
Fit 4 Mom- Nassau County Stroller Strides
Stroller Strides is a fun, unique fitness program for moms and children. Any program that brings moms together to model great exercise habits for children is good news in my book.
3 Outreach and Fundraising Tips I Learned At Philanthropy Day Long Island
Philanthropy Day Long Island Philanthropy Day Long Island is an annual conference of the Association of Fundraising Professionals of Long Island (AFPLI.) This all-day conference includes lots of helpful workshops, as well as awards to notable nonprofits. This year, instructors explained how to create a culture of philanthropy, recognize success, and focus on individuals in […]
Long Island Shark Week Special: Gold Girl Scout Creates Shark Documentary
Introduction Shark Week is underway on the Discovery Channel, complete with frightening and captivating creatures. Yet, this is not the whole story. Girl Scout Gold Award recipient Sarah Jackson enlightens her viewers with a documentary about the true nature and diversity of the myriad species of sharks. “People think that sharks are these huge scary […]
IABC Long Island: Hurricane Sandy Heroes
Personal Introduction On June 5, 2013, the Long Island chapter of the International Association of Business Communicators (IABC) awarded individuals and groups whose effective communications provided significant assistance during and after Hurricane Sandy. The awards were held at the Crest Hollow Country Club in Woodbury. In addition, some of the honorees’ Hurricane Sandy initiatives are […]
Delivering Donation Clout: 100 Women Who Care about Long Island
What: 100 Women Who Care about Long Island Inaugural Meeting, all welcome When: July 16, 2013 Where: Jewel Restaurant 400 Broad Hollow Road Melville, NY 11747 Personal Introduction As a freelance writer, public relations professional, and job seeker, I network all the time. However, I have never come across a networking group quite like 100 […]
Release Pending for Award-Winning Restaurant Waiting List Management App
SmartLine, a new app for Android and iOS devices, allows customers to check in to a restaurant before they arrive, drastically reducing wait times on the premises. Hofstra University student entrepreneur Daniel Reitman and his team won several competitions and cash prizes, including $4,000 in the Hofstra Capital One Entrepreneurial Challenge in November of 2012, […]
Hockey Feeds Smithtown Hungry: Youth Organize Roller Hockey Clinic
My Commentary As the New York Islanders prepare for game 4 of the playoffs, this post takes a look at two creative high school students who turn their passion for hockey into a fundraiser for the Smithtown Food Pantry. Tenth graders Connor Negri and Michael Tarquinio, of Smithtown High School East, were recognized for their […]